SEO ROI calculator.Is your SEO paying off?

Enter what SEO costs you, the extra visitors it brings and what a customer is worth. You get monthly profit, return on investment and the number of visitors you need to break even.

Your numbers

$

Tools, writers, agency: everything you spend on SEO a month.

Search Console's clicks are the best source.

%

Visitors who buy or sign up. 1% to 3% is common.

$

Average order, or lifetime value for subscriptions.

%

Use 100% to see revenue instead of profit.

Return on investment, per month

1,355%

Each dollar spent brings back 14.5 dollars of profit.

New customers
30
Revenue
$2,400
Profit
$1,440
SEO cost
− $99
Net gain per month
$1,341

You break even at 104 extra visitors a month.

SEO results build over months, and most pages keep bringing visitors after you stop paying for them. A month that loses money early can still be a good investment.

How the calculator works

Customers
Extra visitors times your conversion rate.
Profit
Customers times the value of a customer, times your margin.
ROI
Profit minus SEO cost, divided by SEO cost. 100% means you doubled your money.
Break-even
The visitors needed for profit to equal what you spend.

Getting good numbers

Visitors from Search Console
Compare clicks from organic search now with clicks before you started. Count only the increase.
Conversion rate from analytics
Use the rate for organic visitors if your analytics shows it; it often differs from paid traffic.
Lifetime value for subscriptions
A customer paying $30 a month for 12 months is worth $360, not $30.
Look at a year, not a month
Articles keep ranking for years. Compare twelve months of cost with twelve months of gain.

Questions

Can't find what you're looking for? Contact our support team

(Profit from organic traffic − SEO cost) ÷ SEO cost × 100. Profit is extra visitors × conversion rate × customer value × margin.

Anything above 0% pays for itself. Because pages keep bringing visitors for years, SEO often ends up with a higher return than ads, but it takes longer to start.

Usually six to twelve months for a new content program, as pages take three to six months to reach their position and traffic compounds after that.

Use leads instead of sales: the share of visitors who contact you, times the share of leads that become customers, times what a customer is worth.

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