SEO for law firmsAnswer the legal questions people ask before they call.
Before hiring a lawyer, people search for what it costs, how long it takes and what to do next: after a car accident, before a divorce, when a parent dies. A firm whose blog answers those questions is the one they read while deciding. Below are the searches, with real monthly numbers, and the first month of articles RankFast would plan from them.
What clients search.
Google searches in the United States, monthly average over the last 12 months. Ad click is what advertisers pay per click on Google Ads. Data from DataForSEO, collected on 26 October 2026.
Your first month on RankFast.An example plan built from the searches above.
Starter publishes 15 articles a month, one every other day. Each targets one search from the list, so every article answers a question clients are already asking.
An example. Add your website and RankFast plans the month from your own site, services and competitors.
What these visits cost as ads.
Advertisers pay about $17.14 a click on these 15 searches. Pick how many visitors a month the articles bring:
The same visitors from Google Ads
$17,140 a month
RankFast Starter is $59 a month for the 15 articles.
No tool can promise rankings. This is what the traffic is worth at today's ad prices, not a forecast of what you will get.
When to publish.
Searches for some topics rise in the same month every year. Publish a month or two before, so the article is in Google when clients start looking.
- January
- Living trust.
- March
- Personal injury lawyer cost.
- August
- How much does a lawyer cost.
How it works for a law firm.
- Add your firm's website
- RankFast reads your site, your practice areas and the firms you compete with, then finds the searches your future clients make.
- Review the month
- The searches become a content calendar. Move, swap or drop any topic before it is written, and keep only the practice areas you take on.
- Read before it goes live
- Each article is researched and written with sources linked. Laws differ by state, so a lawyer can edit it or hold it back before it is published.
- Published on schedule
- Articles go out to WordPress, Webflow, Framer, Shopify, Wix or a webhook, with images, FAQ and structured data.
Questions about SEO for law firms.
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Yes, for the questions people ask before they hire: what a lawyer costs, how a process works, what to do after an accident or before a divorce. Clicks on these searches are expensive as ads, which is why answering them in articles pays off over time. New articles usually need a few weeks to appear in Google and a few months to bring steady visits.
No. Someone searching for a lawyer near them mostly sees the map results, which depend on your Google Business Profile and your reviews. Articles cover the step before that, when people are still trying to understand their situation, and they give AI assistants pages from your site to cite.
RankFast reads current sources before it writes and links each figure to where it came from. Legal content still needs a lawyer's read, because rules differ by state: every article can be edited, given a disclaimer or held back before it is published.
$59 a month for 15 articles or $99 for 30, per website, with a one-day free trial. That covers keyword research, writing, images and publishing. It does not cover your Google Business Profile, reviews, directories or ads.