SEO for HVAC companiesBe there when the AC stops cooling.

When the house gets too hot or too cold, homeowners search for what is wrong, what a repair costs and whether it is time to replace the system. An HVAC company whose blog answers those questions is the one they call. Below are the searches, with real monthly numbers, and the first month of articles RankFast would plan from them.

What homeowners search.

Prices
AC compressor replacement costPer month18,100Busiest monthJulyAd click$10.90
furnace replacement costPer month14,800Busiest monthAll yearAd click$13.03
HVAC replacement costPer month6,600Busiest monthMarchAd click$16.32
AC repair costPer month6,600Busiest monthMarchAd click$24.82
new AC unit costPer month5,400Busiest monthJuneAd click$12.76
heat pump costPer month5,400Busiest monthJanuaryAd click$8.20
central air installation costPer month4,400Busiest monthMayAd click$12.87
Systems and upgrades
smart thermostatPer month246,000Busiest monthMayAd click$1.55
mini splitPer month165,000Busiest monthJulyAd click$3.22
heat pumpPer month74,000Busiest monthJanuaryAd click$6.71
whole house humidifierPer month33,100Busiest monthDecemberAd click$1.22
how long do AC units lastPer month8,100Busiest monthJulyAd click$4.92
heat pump vs furnacePer month6,600Busiest monthJanuaryAd click$6.55
SEER ratingPer month4,400Busiest monthJulyAd click$4.52
Problems and upkeep
air duct cleaningPer month90,500Busiest monthAll yearAd click$24.93
AC capacitorPer month60,500Busiest monthJulyAd click$1.50
HVAC maintenancePer month40,500Busiest monthJulyAd click$30.51
furnace filterPer month33,100Busiest monthJanuaryAd click$6.24
AC not coolingPer month6,600Busiest monthJulyAd click$13.92
AC freezing upPer month3,600Busiest monthJuneAd click$2.90
furnace not workingPer month1,300Busiest monthJanuaryAd click$23.67

Google searches in the United States, monthly average over the last 12 months. Ad click is what advertisers pay per click on Google Ads. Data from DataForSEO, collected on 26 October 2026.

Your first month on RankFast.An example plan built from the searches above.

Starter publishes 15 articles a month, one every other day. Each targets one search from the list, so every article answers a question homeowners are already asking.

yourhvac.com/Calendar

  1. Week 1

    1. Air Duct Cleaning: Is It Worth It and How Often?air duct cleaning90.5K/mo
    2. Mini Split Systems: How They Work and Where They Fitmini split165K/mo
    3. AC Not Cooling? Common Causes and What to Check FirstAC not cooling6.6K/mo
    4. Heat Pumps Explained: How They Heat and Cool a Homeheat pump74K/mo
  2. Week 2

    1. HVAC Maintenance Checklist: What to Do Each SeasonHVAC maintenance40.5K/mo
    2. Furnace Replacement Cost: What You Pay and When to Replacefurnace replacement cost14.8K/mo
    3. AC Compressor Replacement Cost: Repair or Replace the Unit?AC compressor replacement cost18.1K/mo
    4. Smart Thermostats: Do They Lower Your Energy Bill?smart thermostat246K/mo
  3. Week 3

    1. Heat Pump vs Furnace: Which Is Cheaper to Run?heat pump vs furnace6.6K/mo
    2. How Much Does a New AC Unit Cost?new AC unit cost5.4K/mo
    3. Why Is My AC Freezing Up? Causes and FixesAC freezing up3.6K/mo
    4. How Long Do AC Units Last, and Signs Yours Is Donehow long do AC units last8.1K/mo
  4. Week 4

    1. SEER Ratings Explained: What the Number Means for Your BillSEER rating4.4K/mo
    2. Furnace Not Working? What to Check Before You Callfurnace not working1.3K/mo
    3. Central Air Installation Cost: What Changes the Pricecentral air installation cost4.4K/mo

An example. Add your website and RankFast plans the month from your own site, services and competitors.

What these visits cost as ads.

Advertisers pay about $8.20 a click on these 15 searches. Pick how many visitors a month the articles bring:

The same visitors from Google Ads

$8,200 a month

RankFast Starter is $59 a month for the 15 articles.

No tool can promise rankings. This is what the traffic is worth at today's ad prices, not a forecast of what you will get.

When to publish.

Searches for some topics rise in the same month every year. Publish a month or two before, so the article is in Google when homeowners start looking.

January
Heat pump, heat pump vs furnace and furnace not working.
May
Smart thermostat and central air installation cost.
June
New AC unit cost and AC freezing up.
July
Mini split, AC not cooling, HVAC maintenance, AC compressor replacement cost, how long do AC units last and SEER rating.

How it works for an HVAC company.

Add your company's website
RankFast reads your site, your services and the HVAC companies you compete with, then finds the searches homeowners make.
Review the month
The searches become a content calendar. Move, swap or drop any topic before it is written, such as systems you do not service.
Read before it goes live
Each article is researched and written with sources linked. You can edit prices to match your own or hold an article back before it is published.
Published on schedule
Articles go out to WordPress, Webflow, Framer, Shopify, Wix or a webhook, with images, FAQ and structured data.

Questions about SEO for HVAC companies.

Can't find what you're looking for? Contact our support team

Yes, for the questions homeowners ask when something breaks or when they plan a replacement. Cooling problems peak in summer and heating problems in winter, so articles published ahead of each season are in place when calls pick up. New articles usually need a few weeks to appear in Google and a few months to bring steady visits.

No. Someone searching for HVAC repair near them mostly sees the map results, which depend on your Google Business Profile and your reviews. Articles cover the step before that, when homeowners are trying to understand the problem or the price, and they give AI assistants pages from your site to cite.

RankFast reads current sources before it writes and links each figure to where it came from. Prices, rebates and efficiency rules change by region, so check the numbers: every article can be edited or held back before it is published.

$59 a month for 15 articles or $99 for 30, per website, with a one-day free trial. That covers keyword research, writing, images and publishing. It does not cover your Google Business Profile, reviews or ads.

Publish your first article today.Free for one day, cancel anytime.