SEO cost calculator.What your content should cost.
Choose how many articles a month you need. See what they cost with a freelancer, an agency, an in-house writer, your own time and RankFast, per month, per year and per article.
Your numbers
Most small sites publish 4 to 12; growth-focused sites 15 to 30.
The rates below are typical starting points. Change them to the quotes you have.
8 articles a month
- RankFast$59/moStarter plan, up to 15 articles, published for you$7 per article · $708 a year
- Write it yourself$2,000/mo40 hours of your time$250 per article · $24,000 a year
- Freelance writer$2,000/moWriting only; you research and publish$250 per article · $24,000 a year
- Content agency$4,800/moUsually includes keyword research$600 per article · $57,600 a year
- In-house writer$5,500/mo1 writer, salary and costs$688 per article · $66,000 a year
RankFast costs $1,941 a month less than the next cheapest option, $23,292 a year.
Not a like-for-like comparison: agencies and in-house teams also handle strategy, links and technical work. RankFast covers keyword research, writing, images, structured data and publishing.
What goes into SEO cost
- Content
- Researching, writing and publishing articles. Usually the largest line, and the one this calculator compares.
- Technical work
- Speed, indexing and site structure. Often a one-off project, then small fixes.
- Links
- Outreach and digital PR to earn links from other sites. Agencies price it separately.
- Tools
- Keyword research and rank tracking software, from free to a few hundred dollars a month.
How the numbers work
- Freelance and agency
- Articles per month times the rate per article.
- In-house
- Writers needed for your volume, times one writer's monthly cost with salary and overheads.
- Your own time
- Articles times hours per article times what an hour of your time is worth.
- RankFast
- The plan that covers your volume: Starter, $59 a month for 15 articles, or Growth, $99 a month for 30, per website.
Questions
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For a small business, anything from under $100 a month for software to several thousand for an agency retainer. Content is usually the biggest part, so the number of articles you need sets most of the cost.
Freelance writers commonly charge $100 to $500 for a researched 1,500-word article; agencies more, as they add research and editing. Change the rates in the calculator to the quotes you have.
Google rewards helpful content however it is made. What matters is research, accuracy and real answers. RankFast researches each topic, cites sources and adds images and structured data before publishing.
They are typical market rates for English content and meant as a starting point. Put in your own quotes for a real comparison.
More free SEO tools
- SEO ROI calculatorWork out what organic traffic is worth and how many visitors you need to break even.
- SEO checklistThe steps that matter, in order, with your progress saved as you tick them off.
- SEO checkerScore any page for Google and AI search in seconds, with the three fixes that matter most.
- Word counterCount words, characters, sentences and paragraphs as you type, with reading and speaking time.